We hope that you’ll choose Zen Windows if you need replacement windows in the Twin Cities. We think we’re the best in the area and our customers agree. That said, if you don’t go with us, we still want you to get quality windows at a reasonable price. Below are our expert tips on how to choose a window replacement company.
Look for No-Pressure Sales Tactics
Here’s the thing—if you have a quality product and you’re confident that it’s the best on the market, you don’t have to make a hard sell and use high-pressure sales tactics. Your product will stand for itself and your window installation business will thrive on word-of-mouth recommendations, rather than bait-and-switch offers and smooth-talking.
At Zen Windows, we don’t require in-home estimates in order to pressure you to sign on the dotted line. We offer quotes online instead. We’re not going to take up your valuable time, upsell you, or offer you a generous discount only if you make a commitment immediately. In fact, we don’t have a sales team at all. (Yes, really. It’s how we keep our overhead low.)
Make Sure They’re a Trustworthy Business
Unfortunately, scams are endemic in the home improvement industry, and window replacement is no exception. We’ve got a whole blog post about how to verify window replacement companies in the Twin Cities and we recommend reading it for details, but the bottom line is that any business you work with should have a physical location, a bank letter, a supplier letter, and proof of insurance. Without these, you might just be dealing with a fly-by-night window installer operating out of the back of his truck.
Read Customer Reviews
Yes, this is the biggie, and yes, you probably already do this, but there’s a right way to read reviews and a wrong way.
Right way? Look at customer reviews from a variety of sources—Houzz, Yelp, Angie’s List, and Google. Next, search for projects that are similar to yours. Some window replacement companies also do other types of home improvement or construction work, so they might have 20 five-star reviews for basement finishing, but that doesn’t mean much for your window replacement job.
Finally, check for fake reviews. They’re everywhere these days and they’re not always easy to spot. If a business has lots of five-star reviews and the text seems off to you—strange phrasing, looks like it was put through a thesaurus—or you click on the profile of the reviewer and see dozens or even hundreds of reviews for unrelated businesses all over the country, you’ve probably found a window replacement company that’s buying positive reviews.
Again: if your service is good, it stands for itself and you don’t need to use shady tactics to make a sale.
Another sign that a window replacement company believes in its products is the type of warranty they offer. Read the fine print and make sure you understand it; when you’re shopping around for quotes, be sure to compare warranties in addition to comparing products and pricing.