Posted on October 12, 2018
If you've been researching vinyl replacement windows for your St. Paul home, you may have noticed something a little strange: It's hard as heck to find prices on window companies' websites.
The overwhelming majority of vinyl replacement window companies don't mention a single thing about their prices on their websites. And there are a few reasons why this is. Let's take a look at the top 3. Right here. Right now.
Window companies won't disclose their prices on their websites—or even over the phone—because they believe that will give you less incentive to schedule an in-home quote with them.
And let's be honest… if you did know a window company's prices, you probably would be less likely to set an appointment, right? That's completely understandable. No one wants to sit through a two-hour sales pitch. Especially knowing how notoriously high-pressure window salespeople can be.
But requiring an appointment are the ground rules most window companies have set. (Except Zen Windows, of course.)
By keeping their prices hidden, companies can charge whatever they want with zero repercussion. After all—the company's prices aren't listed anywhere, so no one knows exactly what their products actually cost.
That means if they want to quote you $900 for a vinyl window, they can quote you $900 for a vinyl window. If they want to quote you $1,200, they can quote you $1,200. And so on.
(By the way, $900 is way too much for a vinyl replacement window in St. Paul. Get the scoop on vinyl window prices here.)
Some homeowners get sticker shock when they find out how much windows cost. Even though vinyl replacement windows are extremely affordable compared to materials like wood, we're still talking a price tag that's thousands of dollars.
This can give some homeowners cold feet before they even set any appointments. And that's the last thing window companies want. As stated earlier, window companies want to reveal their prices only when they're face-to-face with you. It makes it much easier for them to close the deal… and much harder for you to say "no" or "I'll think about it."
This is basically the opposite of Reason #3. While some companies don't want to scare you away by advertising prices, others don't want to attract what they consider the "wrong crowd." In other words, what they consider price shoppers.
There's a marketing school of thought that says never to advertise based on price. It's assumed that if a company advertises (usually low) prices to attract customers, they'll attract price shoppers who are looking for the absolutely cheapest deal.
As you know, window companies are all about selling as much as possible. So they're not interested in the kind of customer who's on a strict budget. They'd rather upsell, upsell, upsell than work with the homeowner to come up with an affordable solution.
But here's the thing—everyone wants a good value. You. Your neighbor. Your uncle's friend's brother. Everyone. Especially when you're talking thousands of dollars. So it's 100% understandable that you'd want to compare quotes and get the most for your money.
The cost of our superior vinyl replacement windows are in the "sweet spot" of pricing in the St. Paul area. That doesn't mean we're the cheapest—when it comes to windows, you NEVER want to go with dirt-cheap prices. But our lack of overhead allows us to sell windows of BETTER quality than windows twice the price.
In other words—we provide the highest quality for the best value, so we're not afraid to shout our prices from the rooftops.
If you want an exact, down-to-the-penny price, take a few minutes now to get an Online Quote. We'll email you a firm and accurate quote on the right windows for your situation. No sales meetings. No pressure. No pricing games. That's a guarantee.